I am pleased to announce the arrival of the new Cast Aluminum Series One. Launched in Milano this April it will be shown a second time at the ICFF in New York this May. With quaities of solidity, durability and organic simplicity this is more than just a product range, it's a story that must be told.

The mighty Cast Aluminium Series One, is the first REEVESdesign series that is made almost completely out of solid aluminium (100% recycled)- certainly no synthetics here. It is a tough product that will stand the test of time and endure the elements.
Casting allows a simplicity of fabrication that ensures solid durability, it also gives an opportunity to be more efficient during the production process as any mistakes can be easily melted down and cast again.
After initial concept the sketch models had been made and I worked with skilled carvers to make the wooden master to sand cast off. Carving the timber mould by hand, is quite a juxtaposition to the rapid prototyping techniques that are being used in the West.

The organic form was inspired in considering the qualities of liquid molten metal. The soft contours and washed curves that engulf the “line” of this series, resemble a river stone which has been slowly worn down over years to the quiet organic shape that only water and time create. A multitude of these river stones can be found on any river bed, all different in form, scale, profile, contour, colour and variety, and yet, each are independently and unquestionably beautiful.

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